The Remarkable Halo Top Ice Cream
I selected the brand Halo Top which is a low calorie high protein ice cream that is a healthier alternative to other ice cream brands. It has a wide range of flavors to choose from that are flavored with natural sugar substitutes. Most of the pints are around a 280-360 calorie range, therefore making it popular for people who want to maintain a healthier lifestyle but still have ice cream. Halo Tops brand value proposition is that they provide a variety of ice cream flavors that taste good but are a healthier lower calorie option. They do a good job exhibiting this idea by making the calorie count of each pint the center of the label, to further make this idea more prominent. On TikTok halo top is pretty active and posts lots of videos. When I looked into the comments I saw people saying “I love halo top” and even listing their favorite flavors in the comment section. They also posted a video promoting their new strawberry flavor and when a user commented “I need to try” Halo Top did a
